Icelandic dessert tourism sounds simple, until you’re tasting stuff you never planned to. This 2-hour sweet-tooth route strings together famous Reykjavik bites, with guide-led stories and multiple stops where you actually get to eat.

I like the way the tour keeps things small and personal (max 12), so the walking doesn’t feel rushed and you can ask questions. I also like the lineup: Icelandic pastry traditions plus unmistakable local flavors like skyr and even the famously polarizing fermented shark.

One drawback to consider: it’s not “all sugar.” You’ll see non-dessert items in the mix, and if you’re lactose intolerant, the ice cream stops are a dealbreaker.

Key things to know before you go

• Small-group pacing: Limited to 12 people, so it stays chatty, not crowded.
• Prime center Reykjavik meeting point: You start at Ingólfstorgi, by the tall stone pillars.
• Multiple food stops with samples included: Your cost covers the bites at each place.
• Local specialties, not just generic sweets: Think skyr, Icelandic pastries, and even fermented shark.
• Walking time adds up to about two hours: Built for an afternoon stroll, not a long day.
• A guide with recognizable style: Many guides wear a light blue jacket with Your Friend in Reykjavik on the back.

Reykjavik’s Sweet-Route Starts at Ingólfstorgi’s Stone Pillars

Your tour kicks off at Ingólfur Square by the two oversized stone pillars (over 3 meters high). It’s a handy start because it’s central and easy to orient yourself once you see the landmark and the downtown streets opening up around it.

This is the kind of start I appreciate on short tours. You’re not wasting time in a bus queue or figuring out where to begin. The guide meets you near the pillars in the middle of Reykjavík, in front of Center Hotels Plaza on Aðalstræti, and the square is at the beginning of Austurstræti. It’s the sort of spot where you can look around and already feel the city’s layout clicking into place.

Guides from Your Friend in Reykjavik are easy to spot. In past groups, people have mentioned guides wearing a light blue jacket with the company name on the back, which makes meeting up less stressful in cool weather.

Laugavegur Stroll: Downtown Reykjavik Between Bites

From Ingólfstorgi, you head into the heart of downtown on an easy-paced walk along Laugavegur. This isn’t a hard “power walk” tour. The point is to stroll, snack, and learn how Reykjavik thinks about food, comfort, and tradition.

Laugavegur is where you’ll actually feel the city vibe. You get streets full of storefronts, people moving between indoor warm spots, and the sense that everything is close. The guide narration matters here. Even if you’ve already walked this area on your own, the tour framework gives you a reason to slow down and listen instead of just passing by.

Expect this to be mostly about atmosphere plus quick context—how certain shops got their reputations, what people reach for in different seasons, and why some flavors are part of everyday Icelandic life, not just novelty.

Practical tip: since the tour includes tastings, don’t plan a heavy meal right before. You’ll want your appetite switched on for the bakery and dairy stops that come next.

BakaBaka: Flaky Icelandic Pastry Where Tradition Takes the Lead

BakaBaka is where the tour starts leaning hard into pastry mode. This stop is all about authentic Icelandic baking, and the idea is that you’re not just grabbing something sweet—you’re sampling baked goods with roots in local preferences and shop traditions.

You’ll have about 20 minutes here, which is just enough time to taste without feeling like you’re trapped in a long line. In a town where weather can turn fast, cozy interiors like this are also a relief valve. It’s the perfect “warm-up stop” when your cheeks are doing their best snow-wind impression.

What to look for:

• Icelandic pastries that are built around local flavors and classic techniques
• the sense that this shop is part of Reykjavík’s regular sweet routine

A note from the style of the tour: one recurring theme is that guides don’t treat this like a sugar buffet only. They connect the pastry to the story of the area and the shop, which is why so many people mention the history along with the bites.

Also, if you’re hoping your favorite pastry will be your “must-buy souvenir,” this is the stop where that often happens. People have highlighted standout pastries such as the Happy Marriage as a real favorite.

Taste of Iceland: Skyr Meets Fermented Shark (Yes, Really)

Then you hit Taste of Iceland, where the tasting list leans into “this is truly Iceland” flavors. If you’re expecting every bite to be a candy bar equivalent, this stop is your reality check—in a good way, if you like food-adventure.

You can expect local goodies here including:

• fermented shark (the adventure item)
• skyr-based treats
• other Icelandic favorites

Fermented shark is the one that makes people either laugh nervously or go full fearless. Either way, the tour format helps because you’re not standing there alone, guessing how brave you should be. The guide framing turns it into a cultural taste, not a dare.

The stop lasts about 20 minutes, so it’s enough time to sample and still keep the day moving. And because your tour cost covers tastings, you can focus on tasting instead of doing the math for every item on the menu.

A balanced heads-up: one complaint that pops up in the overall experience is that not every bite is strictly “sweet.” There can be savory and unusual items mixed in, and that can disappoint if your mental plan is sugar-only. But if you’re open-minded about the full Icelandic food spectrum, this stop is often the one people remember most.

Ísbúðin litla Valdís: Ice Cream in Any Weather

Next comes one of the simplest pleasures on a cold day: ice cream at Valdís (Ísbúðin litla Valdís). The tour description makes the point clearly—ice cream in Iceland isn’t a summer-only activity. It’s a “why not?” local habit.

This stop is shorter, around 15 minutes, which is smart. You’re getting the hit of creamy sweetness and then moving on before you chill out too much waiting for the rest of the day.

If you’re a flavor chaser, this is also where you can get the “wow, I didn’t expect that” moments. People often pick up on the variety of ice cream flavors and the idea that this is a long-running local favorite—not just a tourist novelty.

One practical consideration: the tour is not recommended for lactose intolerance because of the ice cream component. If dairy bothers you, skip this tour or plan another kind of food experience instead.

Dass Reykjavik: Skyr Cake for the Icelandic Finish

The final stop is at Dass Reykjavik, where you try a cake made with skyr—a local specialty. Skyr is one of those ingredients that’s hard to explain to people who’ve never tasted it. It’s tangy, thick, and familiar in the way yogurt can be familiar, but it has its own Icelandic personality.

This stop is about 25 minutes, giving you a little more time to slow down at the end. By the time you reach Dass, you’ll likely feel the day’s eating progress: you’ve had pastries, possibly savory bites, and ice cream. So that extra time helps you enjoy the last sample without feeling rushed.

Also, finishing with skyr cake makes sense. It’s a distinctly Icelandic “wrap-up flavor” that ties together the earlier dairy moments at other stops.

If you like desserts that feel a little less candy-like and a bit more like a real food product, you’ll probably enjoy this finale.

Price and Logistics: Is $109.04 Actually Good Value?

At $109.04 per person for about two hours, the value depends on what you want from Reykjavik in a limited time window.

Here’s what you’re paying for, in plain terms:

• multiple food stops with samples included
• a small group experience (max 12), which generally makes the story part more enjoyable
• local guide narration that connects treats to place, not just “here’s a dessert”

If you were to visit all these places on your own, you’d still pay for snacks—often one at a time—plus you’d have to decide what’s worth ordering. This tour removes that uncertainty. You show up hungry, and someone else handles the selection and pacing.

One caution: there’s a valid complaint from at least some participants that the mix can include non-sweet or more unusual items (like dried haddock) that don’t match a strict sweet-only expectation. If you want desserts only, this might feel like a mismatch. But Iceland doesn’t really do “one-dimensional.” The best version of this tour is for people who are okay with Icelandic food surprises.

A small bonus that matters: the route includes photo moments. Several people noted that guides took pictures during the walk and shared them after, which is a nice keepsake without you having to set up a tripod in winter gloves.

Who This Sweet Tooth Tour Fits Best

This tour is a strong match if:

• you want Icelandic sweets with context, not just quick sugar sampling
• you like guided city walking without committing to a full-day itinerary
• you’re okay with bold local flavors, including fermented shark
• you appreciate a relaxed pace and a group that stays small (max 12)

It might be a poor fit if:

• you’re lactose intolerant and can’t do ice cream
• you want a dessert-only tour and nothing savory or unusual
• you’re trying to keep a super tight schedule for meals (because you will be eating at multiple stops)

Families can work well too, since the tour structure is short stops and constant movement. The people who seem happiest are the ones who treat it like a fun way to kick off a trip, especially on your first day when you want local orientation plus food wins.

Quick Tips to Enjoy the 2-Hour Walk (Without Regret)

Reykjavik in the afternoon can be chilly, and you’re outside between stops. Bring layers you can move in, not fashion-only coats.

Then, plan your stomach:

• Go in a bit hungry. People repeatedly note that the tour includes a lot of tasting.
• Don’t schedule a big sit-down meal right after. If you eat lunch before, you might still feel full by stop five or six.

Finally, lean into the guide interaction. If your guide is someone like Paul, Thor, Oli, Ester E, Mathias, Gudjon, or Einar (names that come up in people’s experiences), you’ll get more out of the tour by asking questions as you go. The best parts of this kind of food tour are the little “why is this popular here?” explanations.

Should You Book This Sweet Tooth Tour?

Book it if you want a fun, central Reykjavik afternoon where you get actual tastings, not just sightseeing. At $109.04, it’s priced like an organized food experience, and the value is strongest when you trust the guide’s stop selections and you’re open to Iceland’s wide flavor range.

Skip it if dairy is a no-go for you, or if you need a strictly sweet, dessert-only lineup. This tour is called Sweet Tooth, but it still treats Icelandic food culture as the main character—and Iceland loves a few curveballs.

If you’re unsure, choose the mindset of: taste first, judge later. That’s how you’ll end up enjoying the stories, the pastries, the skyr moments, and the ice cream stop that somehow still feels like the best idea even when the air is cold.

FAQ

How long is the Icelandic Sweet Tooth Tour?

The tour lasts about 2 hours.

Where does the tour start in Reykjavik?

The meeting point is Ingólfstorgi 1 (HlöllabátarIngólfstorgi 1), 101 Reykjavík, near the two stone pillars.

What time does the tour start?

The start time listed is 2:00 pm.

How many stops are included?

The tour visits six stops: Ingólfstorg, Laugavegur, BakaBaka, Taste of Iceland, Ísbúðin litla Valdís, and Dass Reykjavik.

Is the tour in English?

Yes, it’s offered in English.

Are samples and bites included in the price?

Yes. All bites and samples are included in the tour cost.

How many people are in the group?

The tour has a maximum of 12 travelers.

Is the tour suitable for lactose intolerance?

It’s not recommended for those who are lactose intolerant because of the ice cream.

Are service animals allowed?

Yes, service animals are allowed.

Can I cancel and get a full refund?

You can cancel up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, the amount you paid is not refunded.