REVIEW · REYKJAVIK
Puffin Travel choice – We decide where to go. Do it like locals
Book on Viator →Operated by Puffin Travel · Bookable on Viator
One day in Iceland, tailored to you. This private tour is built around your interests, from classic routes to more off-the-main-road stops, with onboard Wi‑Fi to keep you connected. I love how Gulla and Villi shape the day around your bucket list and even niche hobbies, and I love the calm, private pacing that makes the long drives feel manageable.
One possible drawback: there’s no restroom on board, so plan your stops with that in mind during a day that can run about 8–9 hours (and sometimes longer, depending on what you choose).
In This Review
- Key things to know before you go
- A Reykjavik Day Trip Built Like a Local Plan (Gulla and Villi in the Driver’s Seat)
- Choosing Your Iceland Focus: Golden Circle, South Coast, Reykjanes, or Landmannalaugar
- The Golden Circle approach
- South coast options when you want drama
- Reykjanes Peninsula when you like geothermal variety
- Landmannalaugar lava fields when you want raw terrain
- How the Customization Actually Works (And Why It’s Useful)
- What Your Day Feels Like From Start Time to Finish
- Stop-by-Stop Expectations (What the Itinerary Can Include)
- Nature stops and viewing windows
- Cultural or themed stops
- Thermal baths as a built-in option
- Price and Value: Is $865 Worth It?
- Transport Comfort and Practical Tips You’ll Actually Use
- Who This Tour Suits Best (And Who Might Not Love It)
- Should You Book Puffin Travel Choice From Reykjavik?
- FAQ
- How long is the tour from Reykjavik?
- What’s included in the price?
- Are meals included?
- Is there a restroom on board?
- Does the tour offer pickup, and what time does it start?
- What about entrance fees for museums or attractions?
Key things to know before you go

- Pick-your-route, not a fixed script: art, sagas, knitting, nature, thermal baths, or family-friendly stops
- A private vehicle with onboard Wi‑Fi and air-conditioning to make the day smoother
- Local guidance by name: Gulla and Villi are the standout hosts behind the experience
- Flexible length: plan for around 8 hours, with room to stretch depending on your selections
- Entrance fees can be extra if you want museums or other paid stops
- Good weather matters: the experience requires decent conditions to run
A Reykjavik Day Trip Built Like a Local Plan (Gulla and Villi in the Driver’s Seat)
If you’re the type who likes a plan with room to breathe, this is the kind of Iceland day trip that works. Instead of a rigid checklist where you rush from stop to stop, you start with what you want, and your guide builds the route around it. That alone is a big deal in Iceland, where the weather, daylight, and road conditions can change your best options fast.
Two guide names show up again and again in the experience: Gulla and Villi. Their approach feels personal. You don’t just get facts; you get options, ideas, and practical suggestions for what to do next. You can hand over your bucket list, and they’ll steer you toward areas they genuinely like, whether that means familiar highlights or quieter, more dramatic corners.
The other reason this tour feels “different” is pacing. You’re in a private vehicle, so you’re not stuck with the fastest group or the slowest group. It’s you and your party, with a guide who can adjust when someone wants more time outside, or when you’d rather skip a detour.
You can also read our reviews of more tours and experiences in Reykjavik.
Choosing Your Iceland Focus: Golden Circle, South Coast, Reykjanes, or Landmannalaugar

The heart of the experience is customization. The day can include classic Iceland themes with a twist, or it can tilt toward a specific obsession. Here are the big route directions that your guide can shape the day around.
The Golden Circle approach
If you want the famous stuff, you can. The classic Golden Circle route is specifically mentioned as an option. The value of doing it privately is simple: you can spend more time at the places that matter most to your group, instead of trying to “check them off” while tour buses swarm the view.
Also, doing it this way can help you avoid the most frustrating part of the Golden Circle experience: spending time in lines and crowds rather than looking at the scenery. With a private guide, you can often adjust timing to get better moments for photos and for actually enjoying what you came for.
South coast options when you want drama
The south coast is another likely direction. This region is the kind of place where weather can change how everything feels, and having a guide who can route you based on the day helps. If you’re drawn to dramatic coastlines, volcanic textures, and big open skies, the south coast can deliver the kind of Iceland you imagined.
Just keep in mind that a day like this can feel like a lot of driving. If your group prefers short hops with frequent stops, tell your guide up front so they don’t pack the schedule too tightly.
Reykjanes Peninsula when you like geothermal variety
If your group leans toward geothermal vibes and oddball natural features, the Reykjanes Peninsula is one of the named choices. This area can be a great fit when you want Iceland to feel more active and strange, not just scenic.
Because it’s geothermal, timing matters for what you see and how you feel about it. With a private plan, you can slow down if you want to linger or speed up if you’re chasing a specific kind of sight.
Landmannalaugar lava fields when you want raw terrain
For sheer otherworldly textures, Landmannalaugar lava fields are part of the potential menu. This is a strong pick if your group wants volcanic terrain and the feeling of being far from ordinary life. It can also be a great choice if you’re already seeing Reykjavik and want your day trip to feel like a true shift.
The downside is the same as with any longer, road-heavy Iceland day: you need to be okay with traveling. If you’re short on patience for time on the road, you’ll want your guide to manage expectations and keep the number of stops realistic.
How the Customization Actually Works (And Why It’s Useful)

Here’s the part that makes this more than a standard private transfer. Your guide’s starting point isn’t just geography; it’s you.
You can tell them what you care about:
- Art stops and creative angles
- Knitting themed adventures
- Sagas and culture with stories and context
- Nature and unique, spectacular areas
- Thermal baths, including natural ones
- Children-friendly activities when kids are with you
- Traditional highlights like the Golden Circle, but with a twist
That matters because Iceland can be overwhelming. There are so many possible directions that first-time visitors end up making choices based on what’s popular, not what’s meaningful to them. With this tour style, you’re not stuck choosing between a “must-see” and a “maybe.” You can build a day around your group’s personality.
I also like that the guide doesn’t treat the plan like a fixed contract. The idea is more like: you bring the ingredients, and the guide cooks them into a day that makes sense. The reviews hint at a “family friend” feeling, and that’s exactly what you want on a long day—someone who can respond when plans shift, not someone who just runs the timetable.
What Your Day Feels Like From Start Time to Finish

Most tours of this type start early to squeeze in distance. Here, the start time is 9:30 am, and your schedule is described as roughly 8 hours (with flexibility toward 7–12 hours depending on what you pick). That range is important. It means you can design the day to feel either like a full tour or like a slightly calmer exploration.
The tour includes:
- Air-conditioned vehicle
- Wi‑Fi on board
- Private transportation
Air-conditioning matters more than you’d think in Iceland. It’s not just comfort; it helps everyone stay relaxed and ready when you stop outside in cold wind. Onboard Wi‑Fi can be a lifesaver if you’re juggling navigation, checking weather updates, or just keeping everyone sane during driving stretches.
One practical note: there’s no restroom on board. Your guide can likely plan stops, but you should plan to use restroom breaks when they’re offered and when you see a good chance. Iceland can be cold, and you don’t want to wait until you really feel the problem.
Stop-by-Stop Expectations (What the Itinerary Can Include)

The tour’s main “Stop 1” is essentially the day itself—your guide’s conversation and planning kickoff that turns into actual route decisions. From there, your stops depend on your selection.
Here’s the reality you should expect: you’ll likely spend time on a blend of viewpoints, natural areas, and possibly a paid attraction or museum if you choose one. The tour also mentions an option for natural thermal baths, which can be a huge part of why people book Iceland in the first place.
Nature stops and viewing windows
If you choose more nature-heavy routes, expect a rhythm: drive, brief walk or viewpoint time, photo pauses, then another short reposition. In winter and shoulder seasons, “brief” can turn into “long enough to freeze,” so dress with enough layers to wait for the best light without suffering.
Cultural or themed stops
If you pick sagas and culture or even the more unusual knitting angle, the experience shifts. You’ll spend more time where stories and community history matter, not just where you get the biggest photo. The benefit is that the day becomes about people and ideas, not only geography.
Thermal baths as a built-in option
If you prioritize thermal baths—especially natural ones—tell your guide early. Thermal time is usually harder to fit around other stops because it changes how you feel and how long you want to stay. Done right, a thermal break can be the moment you remember most, because it’s the one activity where the cold outside makes the warmth feel extra satisfying.
Price and Value: Is $865 Worth It?

The listed price is $865. Since your exact cost-per-person depends on how the operator prices your private group (and how many people are sharing the vehicle), I’ll focus on the value logic you can judge.
You’re paying for:
- Private guide time shaped to your interests
- Private transportation in an air-conditioned vehicle
- Onboard Wi‑Fi
- The ability to swap between major Iceland themes like Golden Circle, south coast, Reykjanes Peninsula, or Landmannalaugar lava fields
Now the costs you should expect that are not included:
- Meals
- Museum or other entrance fees (if you add them)
- No onboard restroom
So is it worth it? For the right traveler, yes—especially if:
- You want a day that doesn’t feel like a factory tour
- Your group has clear interests (or kids need activities)
- You want off-the-main-road options and more flexible timing
- You’re tired of crowds and prefer conversation over choreography
If you’re traveling solo with low expectations and just want the cheapest route, this may feel pricey. But if you want your day planned by someone who actually thinks about what you like, the price starts to make sense quickly.
Transport Comfort and Practical Tips You’ll Actually Use

Because this is a private road day, comfort and timing matter more than usual.
- Use the onboard Wi‑Fi wisely: download offline maps and save places before you start heavy driving. In cold conditions, it’s easier than trying to pull data through spotty service.
- Dress for wind, not just cold. Iceland outdoors can feel harsher when you’re standing still. Wear layers you can tighten or loosen fast.
- Plan for restroom breaks since there’s no restroom on board. Your guide may build stops into the route, but you should still treat it as a “you handle it” item.
- Bring a small snack strategy. Meals aren’t included, so have water ready and consider simple snacks for the moments between stops.
Also, one of the reviews notes that explanations could be more detailed for at least one party member. That doesn’t mean it will be the same for you. If you want more story depth, ask for it directly. A good guide can usually match your style if you set the expectation.
Who This Tour Suits Best (And Who Might Not Love It)

This is a strong fit if you want a private day and care about tailoring. It’s also a good choice if you:
- Like the idea of mixing famous highlights with lesser-known stops
- Want help picking where to go based on your interests
- Have kids in your group and need activities that work
- Prefer a safe-feeling, well-run day with a clean vehicle and attentive guidance
It might not be your perfect match if:
- You want a fully pre-set itinerary with no discussion
- You need a restroom on board for peace of mind
- You’re trying to keep the trip as low-cost as possible
The key is expectations. This experience is built around you deciding the flavor of Iceland, with your guide handling the “how.”
Should You Book Puffin Travel Choice From Reykjavik?
If you’re weighing this tour against generic bus tours or self-driving, I’d book it when you fit one of the following boxes:
- Your group has specific interests like thermal baths, culture/sagas, or even niche hobbies
- You want a day trip that feels personal, not rushed
- You want the comfort of a private vehicle plus Wi‑Fi and local tips
- You value the chance to see both popular places and unique areas in the same day
On the fence? Ask yourself: do you want to spend Iceland time doing the things you actually care about, or do you want to spend it “going where everyone goes”? This tour is designed for the first option.
One more thing: the experience requires good weather. If conditions aren’t great, you may be offered a different date or a refund. That’s exactly how you want it handled when roads and visibility are part of the plan.
FAQ
How long is the tour from Reykjavik?
It’s listed as about 8 to 9 hours, with the schedule described as flexible from roughly 7 to 12 hours depending on what you choose.
What’s included in the price?
Included are an air-conditioned vehicle, onboard Wi‑Fi, and private transportation.
Are meals included?
No. Meals are not included.
Is there a restroom on board?
No. The tour does not include a restroom on board.
Does the tour offer pickup, and what time does it start?
Pickup is offered, and the start time is 9:30 am.
What about entrance fees for museums or attractions?
Entrance fees to museums (and other paid stops) are not included. The tour itself is described as admission ticket free, but individual attractions may cost extra.






















